Samsung Electronics Co Ltd To Launch Two New Tizen Phones, Undeterred By Initial Response


Samsung Electronics Co Ltd (KRX:005930)(KRX:005935) or under the US ADR, SAMSUNG ELECT LTD(F) (OTCMKTS:SSNLF), is working on two new models of Tizen smartphones to follow up on its Samsung Z1 device, which took too long to come to market. One of the phones is expected to be Z2, although the other device remains unnamed so far except the fact that it will target the global market.

Samsung’s Z2 device is expected to ship with 1GB of RAM, a 2000mAh battery and display of 960 x 540 pixels. The phone is expected to come to market by the first half of 2015, although it remains unclear when exactly that would happen. The other issue is that Z2 will target Indian market and a few others developing countries just like the Z1 smartphone.

Global Tizen phone

The other Tizen smartphone that Samsung is building is expected to target the global market, launching in the India, the U.S., China, Korea and the EU. The global Tizen handset is expected to ship with a 2600mAh battery, 2GB of RAM, 8-MP camera and 4.8-inch display. Obviously, the global Tizen phone will be nowhere near Samsung’s flagship’s, but impressive enough for an entry-level smartphone.

With Tizen, Samsung is targeting the budget market, a step that is expected to enable the company take on the dominance of Google Inc (NASDAQ:GOOGL)’s Android OS in that market category. Additionally, Samsung should be able to bolster its war against China’s Xiaomi, which is currently giving it a run for its money at both the premium and low-cost smartphone markets.

Sluggish Z1 sales

So far, sales of Samsung’s first Tizen handset, Z1, have been poor at best notwithstanding the amount of time it took to bring the device to market. Despite the tepid performance of Z1 on the market since its launch in January, Samsung hopes that two new Tizen smartphones will be in order for its budget market campaign.

Samsung is currently rolling out its Galaxy S6 and S6 Edge smartphones, which initially launched in 20 markets and are expected to sell 55 million units after one year.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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