Amazon (AMZN) Brings Its X-Ray Search Feature To Fire TV

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Amazon.com, Inc. (NASDAQ:AMZN) is bringing its X-Ray search to Fire TV, a feature that identifies people in the shows and films you are watching. Users of Fire TV can take advantage of X-Ray to understand more background details about the actors or actresses onscreen. You can use the Fire TV or the Fire TV remote to display details of the actors.

Learning more about an actress or actor using X-Ray is simple. All you have to do is ask something like, “Who is that actress?,” and the software will show you the name of the actress or actor and also give an option to dig deep into their acting background, so that you know about their previous roles.

The X-Ray feature does more than offer more details about actors or actresses in a movie, you can also use the feature to identify the soundtrack of a movie.

Limited application

For now, the X-Ray feature has limited applications. You can only use the software to learn more about content streamed through Amazon Instant Video service. Additionally, the software doesn’t currently answer all the burning questions, but at least it enables you to gain some random background information about a show and the people in it.

X-Ray finally reaches Fire TV

Amazon initially offered X-Ray on its Kindle tablet and Kindle e-reader, but the company is expanding it to Fire TV.

Product differentiation

As competition heats up in the Internet video streaming space, it makes sense for Amazon.com, Inc. (NASDAQ:AMZN) to come up with some differentiating features to woo customers to its platform. An increasing number of companies are entering the potentially lucrative online streaming service as they help people cut the cord with cable TV providers.

Among the major names that have recently entered the streaming TV market are Sony Corp (ADR) (NYSE:SNE) with its PlayStation Vue, DISH Network Corp (NASDAQ:DISH) with its Sling TV and Apple Inc. (NASDAQ:AAPL) is fast moving there with its Apple TV, which recently introduced HBO Now.

Amazon.com, Inc. (NASDAQ:AMZN) and Netflix, Inc. (NASDAQ:NFLX) are increasing their push for deeper presence in the streaming video market, amid growing competition.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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