International Business Machines Corp. (IBM) In The Race To Provide Cloud Infrastructure Services Along With Google (GOOG), Microsoft (MSFT) And Amazon (AMZN)
International Business Machines Corp. (NYSE:IBM) is hoping to woo customers with its rich cloud offering that include Local Data, Analytics and Services. The company can be seen trying to disrupt a market that is been dominated by names such as Amazon.com, Inc. (NASDAQ:AMZN), Google Inc (NASDAQ:GOOGL) and Microsoft Corporation (NASDAQ:MSFT).
International Business Machines Corp. (NYSE:IBM)’s strategy involves helping companies to get started with cloud deployment. Investment in cloud infrastructure can be huge, but IBM hopes to save companies possibly trillions of dollars that they might need to put into it to get their cloud platforms up and running.
According to IBM’s Robert LeBlanc, the VP of cloud, companies are busy building hybrid cloud, and IBM can help them succeed more easily.
Public cloud still has a place
International Business Machines Corp. (NYSE:IBM) is not ditching public cloud. LeBlanc notes that while enterprises are building hybrid cloud, there is still a lot of engagement taking place in public cloud. The likes of Hewlett-Packard Company (NYSE:HPQ) have announced abandoning public cloud to concentrate on private and hybrid clouds, but IBM is not following their trend just yet.
Reasons IBM is winning cloud deals
There are two main reasons International Business Machines Corp. (NYSE:IBM) is winning large cloud deals. One of the reasons is the company’s local data center, which plays perfectly into the privacy concerns of enterprises, especially in the wake of the NSA snooping. The other winning asset for IBM in the cloud space is analytics, the company not only offer bare-knuckle cloud platforms, but also mines and analyses the data. Some of the IBM’s major cloud deals include the U.S. Army and The Weather Company.
The likes of Microsoft are also acquiring strategic assets to bolster their cloud analytics arms.
Bluemix is showing early success
International Business Machines Corp. (NYSE:IBM) is excited about the overall performance of its Bluemix PaaS, which has been around for almost a year. According to LeBlanc, Bluemix is a key differentiator and they have been pleased with its uptake for far. Bluemix is something that IBM considers to be the grassroots in the efforts to build a cloud ecosystem.
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