Amazon.com, Inc. (AMZN) To Stream Movies and TV Shows in HDR
Amazon.com, Inc. (NASDAQ:AMZN) is set to start another service later this year as it seeks to expand its presence in the streaming TV space. The online retailer would not only stream movies but also TV shows, in vivid High Dynamic Range (HDR), later this year. The company has probably preferred to keep the rivals in check on the timing of the service, which is known as HDR video playback.
No Traditional Video Output
Amazon.com, Inc. (NASDAQ:AMZN) has already been delivering 4,000 TV shows and movies to its customers through its Prime Instant video. The company is yet to name the titles to be given the kind of treatment they deserve. The online retailer’s division movies, its original program, and TV shows will be available in HDR, offering more vibrant imagery than the traditional video output.
The company believes that the performance of the output will be truly stunning, brighter, and more colorful. However, it cautioned that the customer must have a TV supporting these features. Some of the features were already witnessed during the Consumer Electronic Shows in the last two years. However, still there are doubts lingering as to which one is the best to choose among them.
It is tough to select a TV with HDR or Dolby Vision playback. Amazon.com, Inc. (NASDAQ:AMZN) hopes that this situation will change for the better later this year. This is because of the expected launches from the staples of Sony, as well as Samsung, which add these features. However, both the companies will brand it quite differently.
Similarly to Amazon.com, Inc. (NASDAQ:AMZN)’s service, Netflix, Inc. (NASDAQ:NFLX) will also be launching streaming selected content later this year, in HDR. However, the list of content in HDR will likely be small to start with. Amazon needs to select from the list of 4,000 TV shows and movies. There are some hopes that the UHD alliance will allow improved outlook on both sides, as the consumer is awaiting the release.
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