Samsung Electronics Co Ltd Gears Up To Reinstate Lost Glory By Launch Of Two Smarphones Today


Samsung Electronics Co Ltd (KRX:005930) or in the US as an adR, SAMSUNG ELECT LTD(F)(OTCMKTS:SSNLF), is starting rollout of Galaxy S6 and S6 Edge today as the Korean company hopes to reclaim its lost glory in the smartphone market. The two devices, representing Samsung’s double-barrel approach to lure customers away from Apple Inc. (NASDAQ:AAPL), will initially launch in 20 markets around the world. The launch of the new Samsung smartphones comes about the same time Apple is opening preorders for its much-hyped Apple Watch wearable.

Samsung is out to undo the damage that Apple caused it when the latter launched the larger screen iPhone 6 and iPhone 6 Plus. The new kids on the smartphone block are Galaxy S6 and S6 Edge, whereby the latter features a curved display and costs more.

S6 and S6 Edge belong to their own class

In the recent times, Samsung seems to have lost most of its former glory as Apple gives it a run for its money in the high-end smartphone market and China’s Xiaomi heaping fire on its head in the budget smartphone category.

With the new smartphones, Samsung is perhaps more hopeful than ever. The company has put in great design and brought powerful specs to the devices in a manner that analysts also agreed S6 and S6 Edge are in a class of their own. Samsung has also given the phones battery life advantage, claiming that a 10-minute charge on S6 will last you two hours watching a movie.

Samsung may sell 55 million S6 smartphones

Speculations are that Samsung could sell 55 million units of the new smartphones in the first year, allowing the company to rebuild its damaged revenue and profit base. However, even at 55 million units, sales would still trail iPhones by far considering that Apple sold more than 74 million iPhones in the December quarter.

Wearable competition

To keep the fire burning, a Samsung executive in Korea hinted that the company is also working on a new wearable device, hopefully a smartwatch. That will mean that Samsung is trying to give Apple as much headache as possible in both smartphone and wearable market.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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