Sprint Corp (NYSE:S) To Provide Wi-Fi Calling Services To Apple Inc. iPhone Users
Sprint Corp (NYSE:S) has a new way to woo subscribers and boost financial performance. The company is offering Wi-Fi calling, first targeting Apple Inc. (NASDAQ:AAPL)’s iPhone customers. Wi-Fi calling is a low-cost way to make voice calls, and an amazing opportunity for the smaller carries to lure customers away from larger rivals. Google Inc (NASDAQ:GOOGL), which recently announced its entry into the wireless service, will also be offering a similar wireless connection.
T-Mobile US Inc (NYSE:TMUS) is also expected to tap into Wi-Fi calling to woo subscribers at a time when the company is seen trying to dethrone Sprint Corp (NYSE:S) as the third-largest carrier in the U.S.
Cheaper way to make phone calls
Sprint Corp (NYSE:S) indents to roll out software update for iPhone customers to make it possible for them to make calls through Wi-Fi networks. Tapping into Wi-Fi hotspots is a great way for Sprint to enhance its network quality especially in buildings where cellular signals may be weak or unavailable.
Customers will enjoy lower charges when they use Wi-Fi networks to make calls because calls placed through hotspots will not be charged per minute and will also not weigh against their data plans.
Enhancing customer experience
A spokesman for Sprint Corp (NYSE:S) known as Mark Elliott said that Wi-Fi feature will enhance calling experience of their iPhone subscribers.
There are a number of carriers that already offer Wi-Fi calling. Such companies include Scratch Wireless, Republic Wireless and FreedomPop. Customers have an alternative to make calls at just a fraction of the normal carrier charges when they use these Wi-Fi services.
As great as Wi-Fi calling may be, especially in terms of dollar value, there are limitations to the service, which can impact connections when a person is moving around.
Despite the current shortfalls of Wi-Fi calling, Google hopes to tap into the connectivity to offer low-cost wireless solutions. Besides Wi-Fi calling, Google is also said to be working on a program that will help eliminate roaming charges on international calls. Google does not intend to establish its own wireless infrastructure, but will depend on the networks of T-Mobile and Sprint Corp (NYSE:S) to deliver wireless services.
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