Sprint Corp (NYSE:S) To Provide Wi-Fi Calling Services To Apple Inc. iPhone Users

Sprint Corp (NYSE:S) has a new way to woo subscribers and boost financial performance. The company is offering Wi-Fi calling, first targeting Apple Inc. (NASDAQ:AAPL)’s iPhone customers. Wi-Fi calling is a low-cost way to make voice calls, and an amazing opportunity for the smaller carries to lure customers away from larger rivals. Google Inc (NASDAQ:GOOGL), which recently announced its entry into the wireless service, will also be offering a similar wireless connection.

T-Mobile US Inc (NYSE:TMUS) is also expected to tap into Wi-Fi calling to woo subscribers at a time when the company is seen trying to dethrone Sprint Corp (NYSE:S) as the third-largest carrier in the U.S.

Cheaper way to make phone calls

Sprint Corp (NYSE:S) indents to roll out software update for iPhone customers to make it possible for them to make calls through Wi-Fi networks. Tapping into Wi-Fi hotspots is a great way for Sprint to enhance its network quality especially in buildings where cellular signals may be weak or unavailable.

Customers will enjoy lower charges when they use Wi-Fi networks to make calls because calls placed through hotspots will not be charged per minute and will also not weigh against their data plans.

Enhancing customer experience

A spokesman for Sprint Corp (NYSE:S) known as Mark Elliott said that Wi-Fi feature will enhance calling experience of their iPhone subscribers.

There are a number of carriers that already offer Wi-Fi calling. Such companies include Scratch Wireless, Republic Wireless and FreedomPop. Customers have an alternative to make calls at just a fraction of the normal carrier charges when they use these Wi-Fi services.

Wi-Fi limitations

As great as Wi-Fi calling may be, especially in terms of dollar value, there are limitations to the service, which can impact connections when a person is moving around.

Despite the current shortfalls of Wi-Fi calling, Google hopes to tap into the connectivity to offer low-cost wireless solutions. Besides Wi-Fi calling, Google is also said to be working on a program that will help eliminate roaming charges on international calls. Google does not intend to establish its own wireless infrastructure, but will depend on the networks of T-Mobile and Sprint Corp (NYSE:S) to deliver wireless services.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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