T-Mobile US Inc (TMUS) Discontinues Sony Xperia Z3
It was undoubtedly a setback for Sony Corp (ADR) (NYSE:SNE) that T-Mobile US Inc (NYSE:TMUS) discontinued Sony Xperia Z3 in less than six months of its launch. Sony seemed to have struggled to break the jinx in the smartphone market in the United States. Verizon Communications Inc. (NYSE:VZ) was also involved in a customized Z3v variant. However, T-Mobile appeared to be parting ways.
Recently, T-Mobile US Inc (NYSE:TMUS) has pulled Sony’s Z3 quietly from its online store. The company directed its customers to change the handsets with that of the Xperia Z and Z1S, as they were the only options it could provide under the brand name of Sony. Verizon’s Xperia Z3v continues to be available from the carrier.
T-Mobile’s move was said to be in response to an absence of demand by Sony’s flagship phone. Sony was also not ready to help with a special slow rollout of the current update of Android. When the Z3 was launched, Android Lollipop was also unveiled simultaneously. However, Sony took a long time to upgrade to that software, which could have been one of the reasons for its poor show.
The report indicated that Z3 lost its luster since its rivals flagship phones were either using Lollipop or getting upgraded with even higher devices with a pre-load. On the other hand, Sony’s Z3 started to get updated Android only now, thus contributing to its fade. T-Mobile US Inc (NYSE:TMUS) could not have done much with this.
Significantly, Sony seemed to have not learned its lesson. Initial leaks about the Z3’s successor indicated that there were not many changes in Xperia Z4. While the look remained more or less the same, the internals were presumably updated with the fresh Snapdragon 810 processor.
Sony is undoubtedly facing a daunting task in the smartphone market in the United States. The company will find the going tough to convince consumers about the excitement of its next big phone release, even as it is losing its place. T-Mobile US Inc (NYSE:TMUS) can not do much about the product, and it had to make its own call whether to place those phones on its shelf or not.
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