Facebook Inc (FB) Continues To Lead In Social Login Market With 45% Share
Facebook Inc (NASDAQ:FB) continued its winning streak in the social login market in the first quarter, recording a 45% market share. This represented two percentage points of growth from the fourth quarter of the year 2014. The social networking site was able to retain its leadership position mainly because of the big gains on B2B, as well as consumer brand websites. This was brought out by Janrain in its research report.
The second place was occupied by Google Inc (NASDAQ:GOOGL). Facebook Inc (NYSE:FB) provided a 37%-45% lead over the search engine giant. The social networking site gained since Google witnessed a three percentage points fall. It was a setback for the search engine giant, which could narrow the gap to 43 – 40% in the fourth quarter.
The research data indicated that there was very little change as far as the other social login providers were concerned. Also, this category did not enjoy more than 5% of the share. The fresh data should undoubtedly be a big boost to the leading social networking site, which has been creating more tools to benefit users with an intention to retain them.
Janrain VP of marketing and product, Jamie Beckland, attributed the momentum witnessed by Facebook Inc (NASDAQ:FB) to higher use of native mobile apps by consumers.
The research firm said that Apple Inc. (NASDAQ:AAPL)’s iOS has integrated Facebook in its operating system, while Google Inc (NASDAQ:GOOGL)’s Android has integrated Google+. One of the reasons for Facebook to gain was more users adopted the iPhone 6, as well as iPhone 6 Plus. As a result, mobile registrations increased, thus benefiting the social networking site greatly.
Significantly, Facebook Inc (NASDAQ:FB) gained from B2B, as well as consumer brand sites. In B2B, the company could witness 11 percentage points of growth, to 35%, thus retaking its leadership position in the space. The gain was also more to do with a significant drop of ten percentage points in LinkedIn Corp (NYSE:LNKD).
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