Microsoft Corporation Battling Google Inc By Providing Office 365 Migration Suite For Free


Microsoft Corporation (NASDAQ:MSFT) has taken the war of productivity tools into Google Inc (NASDAQ:GOOG)’s own back yard. However, it will do so by adopting the ‘dogfooding’ mantra, a phrase famous in Silicon Valley for the company which provides a service or product, consuming it as well.

Microsoft Corporation attempts at ‘dogfooding’ begin with a new plan for its reseller community, for its Office 360. The software giant has reportedly worked a new strategy around dogfooding. Redwood strategists believe resellers will be able to sell Microsoft software and other services better if they are using it themselves.

At the heart of the new directions issued to its resellers, is the need for Microsoft Corporation (NASDAQ:MSFT) to stamp its authority over office productivity software services.

As such, Google Inc (NASDAQ:GOOG) appears to have a strangle-hold on the office documents user base with its popular Google Apps. An online service with advanced features for collaborative working, Google Apps is the standard in many small or medium sized businesses. Its auto-backup to the cloud, as well as anywhere, any device access, has meant the adoption of Google Apps has been high.

Microsoft has recently woken up to Google Apps’ domination and has offered a free service for businesses to migrate their services to Office Suite 360. Working with SkyKick’s Microsoft Corporation (NASDAQ:MSFT) Office 365 Migration Suite, to offer the service free-of-cost. Besides, Microsoft sought to offer partners free use of the products, especially Office 365. SkyKick claims that the processes of moving a small business of 25 employees to Office 365 with its Migration suite would take close to a week.

As the battle-lines have been freshly drawn by Microsoft Corporation (NASDAQ:MSFT) to break into Google Inc (NASDAQ:GOOG)’s stronghold on the office document suite, it is time to watch the eventual fall-out of the battle.

Lisa Ray

Lisa Ray primarily covers Retail and Healthcare. Lisa Ray has completed her MBA (Finance) and an avid market tracker. She is a stock market analyst who closely tracks US markets along with other global markets like India. She has been expressing her views for years about markets and also advises various clients.

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