Hewlett-Packard Company (HPQ) Partners With Bang & Olufsen For Advanced Audio Technology


Hewlett-Packard Company (NYSE:HPQ) is replacing Apple Inc. (NASDAQ:AAPL)’s Beats Electronics, with Bang & Olufsen as its sound systems vendor. The sound solutions provided by Bang & Olufsen will feature in Hewlett-Packard’s line of hardware products such as tablets, PC and other gadgets. The partnership, with Bang & Olufsen, comes when Hewlett-Packard is preparing to split into two standalone companies, a step that is expected to lead to the creation of greater shareholder’s value.

Sound solution

Hewlett-Packard Company (NYSE:HPQ) announced that it has signed a partnership agreement with Danish television and audio technology company, Bang & Olufsen, to equip its computer products with the company’s sound systems. If all goes according to plan, Hewlett-Packard expects to start shipping PCs with Bang & Olufsen, and B&O PLAY sound systems, this spring.

The B&O PLAY brand will feature on computer hardware such as Pavilion PCs and tablets. On the other hand, the Bang & Olufsen brand will feature on selected commercial PCs, ENVY, OMEN and Spectre.

Although sales of PCs have declined, amid widespread adoption of tablets and smartphones, Hewlett-Packard Company (NYSE:HPQ) believes it can still improve its line of PC products to make more sales in the segment.

HPQ’s new audio technology partner, B&O, is billed as a 90-year-old firm that targets the luxury consumer market with its products. B&O will replace Beats Electronics, which has been Hewlett-Packard’s audio vendor. Beats was last year acquired by iPhone maker Apple for $3 billion. The founders of Beats include Dr. Dre and Jimmy Iovine.

Separation into two companies

Meanwhile, Hewlett-Packard Company (NYSE:HPQ)’s planned separation into two companies is on track. The company will split into two publicly traded companies known as Hewlett-Packard Enterprise and HP Inc. While Hewlett-Packard Enterprise will be concerned with enterprise software and services, HP Inc will deal with the PC and printer businesses.

The planned split is expected to generate more than $2 billion. The separation is expected to happen in November. The current CEO, Meg Whitman, will lead HP Enterprise while the other unit, HP Inc, will be led by Dion Weisler.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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