Hewlett-Packard Company (HPQ) Partners With Bang & Olufsen For Advanced Audio Technology
Hewlett-Packard Company (NYSE:HPQ) is replacing Apple Inc. (NASDAQ:AAPL)’s Beats Electronics, with Bang & Olufsen as its sound systems vendor. The sound solutions provided by Bang & Olufsen will feature in Hewlett-Packard’s line of hardware products such as tablets, PC and other gadgets. The partnership, with Bang & Olufsen, comes when Hewlett-Packard is preparing to split into two standalone companies, a step that is expected to lead to the creation of greater shareholder’s value.
Hewlett-Packard Company (NYSE:HPQ) announced that it has signed a partnership agreement with Danish television and audio technology company, Bang & Olufsen, to equip its computer products with the company’s sound systems. If all goes according to plan, Hewlett-Packard expects to start shipping PCs with Bang & Olufsen, and B&O PLAY sound systems, this spring.
The B&O PLAY brand will feature on computer hardware such as Pavilion PCs and tablets. On the other hand, the Bang & Olufsen brand will feature on selected commercial PCs, ENVY, OMEN and Spectre.
Although sales of PCs have declined, amid widespread adoption of tablets and smartphones, Hewlett-Packard Company (NYSE:HPQ) believes it can still improve its line of PC products to make more sales in the segment.
HPQ’s new audio technology partner, B&O, is billed as a 90-year-old firm that targets the luxury consumer market with its products. B&O will replace Beats Electronics, which has been Hewlett-Packard’s audio vendor. Beats was last year acquired by iPhone maker Apple for $3 billion. The founders of Beats include Dr. Dre and Jimmy Iovine.
Separation into two companies
Meanwhile, Hewlett-Packard Company (NYSE:HPQ)’s planned separation into two companies is on track. The company will split into two publicly traded companies known as Hewlett-Packard Enterprise and HP Inc. While Hewlett-Packard Enterprise will be concerned with enterprise software and services, HP Inc will deal with the PC and printer businesses.
The planned split is expected to generate more than $2 billion. The separation is expected to happen in November. The current CEO, Meg Whitman, will lead HP Enterprise while the other unit, HP Inc, will be led by Dion Weisler.
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