What You Need To Know About The BlackBerry Ltd (BBRY) Leap Design
BlackBerry Ltd (NASDAQ:BBRY)(TSE:BB)’s latest device, the BlackBerry Leap, has earned praises for its design, especially from design juries such as GOOD DESIGN and Red Dot. Leap expands BlackBerry’s portfolio of all-touch mobile devices that have come to be known for their minimal design and push for ‘content first.’ Designed with the same principles that brought accolades to earlier devices, such as BlackBerry Z10, Z3 and Z30, Leap looks and feels slim.
BlackBerry Leap is touted as a device that meets the needs of users who seek productivity. The device supports a best-in-class typing experience, and boasts high-end security to allow users to keep their communications private. Additionally, Leap boasts 25-hour battery life, which is another reason the device puts productivity first.
Some of the team members involved in the design of Leap recently shared some insights about the device. Younghwan Kim (Kay) and Brian Paschke shared their thoughts about the BlackBerry Leap design.
Inspiration for Leap design
Paschke noted that BlackBerry Z3 and Passport devices inspired the design of Leap. They merged the part of the devices to come up with the body construction of Leap. The construction of the device is simplified and provides grip and a simple assembly, which allows for easy repair. Leap’s edge-to-edge glass complements the gestures in BlackBerry Ltd (NASDAQ:BBRY)’s operating system, known as BlackBerry 10.
On his part, Kim stated that Leap comes in two-part construction, namely body and display. The approach allows for the elimination of parting lines and screws from the outside of the Leap device.
Color and material choice
Leap uses a porcelain finish and comes in a variety of colors. Both Kim and Paschke cited the white variant as their favorite device, especially the color contrast used in the design of the product.
Leap’s design was based on the design of earlier BlackBerry hardware, such as Passport, Z3, Z10 and Z30. What the team intended to achieve was a product that is as elegant as it is secure. The Z3 devices inspired Leap’s speaker perforations, which align flawlessly with the dot pattern on the back cover. Kim noted that the work of aligning the speaker holes and the cover pattern to create something that looks simple and natural required a great deal of attention.
Designing all-touch device
While creating an all-touch device, the Leap design team had to balance simplicity and purpose. Since the device was to remain simple, it still needed to not hurt the necessary essentials.
BlackBerry Ltd (NASDAQ:BBRY) continues to expand its hardware portfolio even as the company tries to focus on Services and Software businesses, where it sees better potential.
Latest posts by Neha Gupta (see all)
- Is Facebook Inc (NASDAQ:FB) Winning Or Losing In Virtual Reality Space? - May 27, 2016 07:35 AM PST
- No Growth In Costco Wholesale Corporation (NASDAQ:COST)’s 3Q Comps Explained - May 27, 2016 07:34 AM PST
- How Will International Business Machines Corp. (NYSE:IBM)’s Big Data University Help? - May 27, 2016 07:33 AM PST