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Microsoft Corporation And Xiaomi Deal Raises Eyebrows


Microsoft Corporation (NASDAQ:MSFT) latest move to partner with Chinese device-maker Xiaomi to test the latest release of Windows 10 software, appears strategic. Xiaomi’s popularity, as the bestselling smartphone company in China, is partly driven by the customized version of Android Software on its phones. The operating system is called MIUI and has weekly updates from a dedicated community of developers. Microsoft’s obvious ploy to partner Xiaomi is to bring to the handset users an alternative OS, with different features.

If the end goal of the software giant is to ensure that is services run on any device, any platform, then Xiaomi is an ideal choice, as it allows the proprietary software giant to be part of open source, Android software-run smartphones.

Xiaomi users will now be able to download a version of the Windows 10 Technical Preview and send Microsoft Corporation feedback. This will be crucial to Microsoft Corporation as it works on customizing its Windows 10 Operating system for phones.

Experimental Program

Microsoft Corporation (NASDAQ:MSFT) and Xiaomi’s partnership will not be a commercial venture and will be limited to an ‘experimental program.’  As part of the program, Xiaomi’s club of ‘power users’ can install custom Android ROMs and test Windows 10 when Xiaomi eventually releases it.

Microsoft Corporation has thus far not provided more details of the preview by Xiaomi users.

Analysts believe that this is by far a strategic move by Microsoft Corporation (NASDAQ:MSFT), as it explores options to infiltrate the established domain of Android software, in one of its largest consumer markets. China, much like other regions, has not been too eager about the Windows Phone OS and the new tie-up will be an eye-opener for many, leading to eventual adoption of the platform, or so the company hopes.

Microsoft Corporation (NASDAQ:MSFT)’s partnership, for Xiaomi, is beneficial too, as the phone maker scaling to the global marketspace will be free of patent-disputes, if it has the giant software maker as a partner.

Lisa Ray

Lisa Ray primarily covers Retail and Healthcare. Lisa Ray has completed her MBA (Finance) and an avid market tracker. She is a stock market analyst who closely tracks US markets along with other global markets like India. She has been expressing her views for years about markets and also advises various clients.

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