Microsoft Corporation (MSFT) Working On Converting Android Users


Microsoft Corporation (NASDAQ:MSFT) is working on a unique feature that would transform an Android phone to a Windows phone, according to TechCrunch. The Redmond-based company has reportedly inked an agreement with Chinese smartphone maker Xiaomi for carrying out tests on the same.

Push For Market Share

However, Xiaomi has confirmed that it is only helping Microsoft Corporation (NASDAQ:MSFT) with the trials and no partnership has been agreed to. Should the conversion work as expected, Microsoft would likely use it to push for more market share in the operating software ecosystem, by encouraging Android users to make the switch. The giant software maker finds itself in a tricky position as Google Inc (NASDAQ:GOOGL) continues to dominate the mobile ecosystem with Android.

Microsoft Corporation (NASDAQ:MSFT) has been pushing for a dual boot option in China, waiting to see if it will be a success with the ongoing trials in partnership with Xiaomi. TechCrunch reports that the new feature is basically a ROM, based on Windows, intended to operate much like software from Cyanogen. The ROM is designed to operate beyond Microsoft’s Android Apps, while offering the Windows experience on Android phones.

Why China

There could not have been a better place to carry out the tests than in China, where people are more inclined to install ROMs. The spirit of customization is very high in the country, especially among Android users, as third party app stores are a common phenomenon in the Google Play store, which does not offer any restrictions.

Getting an adoption for an Android ROM in China is, however, not expected to be an easy task for Microsoft, Baidu having failed in the same, despite having a vast reach and distribution potential in the country.

Making the software available in more phones is Microsoft Corporation (NASDAQ:MSFT)’s ambition, as that will allow it to have access to more devices, instead of relying on its own phones. Plans are underway to make the software compatible with more devices even as Microsoft Corporation (NASDAQ:MSFT) starts with Xiaomi, which has a community of users that can provide important feedback on issued weekly updates.

Viraj Shah

Viraj Shah has completed M.Com (Finance) and is currently pursuing his CFP. He tracks US markets along with other global markets like India very closely. He is very passionate about stocks, real estate, and technology. He also believes that money can always be made in the market.

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