Square Ending Preorder App Square Order
The curtains are coming down on the order-ahead app Square Order, provider Square confirmed in a statement. While Square is ending the preorder service as a standalone app, it said customers will be able to continue using the service through merchant websites. The move to end Square Order services is seen as a way to pave the path for a better ordering service.
Square Order is no longer available for downloads, but the service will officially shut down in the coming weeks. Nevertheless, merchants that have been using the app will continue to let their customers continue making preorders through their own sites. The order-ahead app has been popular with coffee shops and restaurants, especially local vendors, where customers are able to place food and drink orders ahead of time.
According to sources, Square is killing Square Order because there were no new sales from the app.
Focus on small business tools
The retirement of Square Order can also been seen as another effort by Square to continue its strategy shift to focus more on small business commerce tools. The shutdown of Square Order is coming at a time when Square is aggressively pushing out its app known as Caviar, which links restaurants with outsourced delivery providers. Caviar, a startup acquired by Square in May, just launched in its tenth city in the U.S. – Dallas. Perhaps the demise of Square Order is expected to fuel the adoption of the seemingly more versatile, Caviar.
Since launching in 2014, Square Order hasn’t been able to win massive support from the owners of restaurants. On the other hand, Caviar, which offers more than just delivery, may get into the hearts of sellers and generate better returns. The app also supports online ordering and gift cards.
Another app that could shut down
Square Order is only the latest app from Square to exit the scene. The company last year ended its mobile wallet app, known as Square Wallet. The other Square app that is targeted at individuals, which could also be retired or tweaked, is Square Cash, which supports cash transfers through the app or email.
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