BlackBerry Ltd (BBRY) Is Shooting For Large Enterprise And Government Orders With ‘Secutablet’
Though BlackBerry Ltd (NASDAQ:BBRY)(TSE:BB) has been saying that it is shifting its focus to software and services, it continues to launch smartphones and tablets. A few months back, the company launched the smartphones, Classic and Passport. Now, it has unveiled a fresh tablet, ‘Secutablet’ that was more or less similar to Samsung’s tablet, with advanced security features.
The SecuTABLET is a new, secure tablet that supplements the SecuSUITE for BlackBerry 10 portfolio and can be seamlessly integrated into existing SecuSUITE infrastructures. The new secure tablet is made especially for the national and international public sectors and enterprises with data that is subject to special security requirements.
BlackBerry Ltd (NASDAQ:BBRY) seems to have some definite plans. This is the main reason it continued with launching of a tablet. The earlier tablet failed for the simple reason it was a modified version of Samsung Galaxy’s Tab S 10.5. The current launch of ‘Secutablet’ is meant to grab orders from the Federal Government.
The name of the brand itself could have suggested the focus audience. It appears that the company has not launched this for regular consumers. The launch was in line with John Chen, the company’s CEO, planning to turn around the company. Therefore, it was looking at grabbing a big slice of orders and not focused on retail orders. In fact, the ‘Secutablet’ was designed to be safe for the classified documents of the government.
The tablet is undergoing certification at the German Federal Office for Information Security for the German VS-NfD (classified – for official use only) security rating.
Alliance With IBM and Samsung
The failure of PlayBook has obviously driven BlackBerry Ltd (NASDAQ:BBRY) to forge an alliance with Samsung and International Business Machines Corp. (NYSE:IBM) to make the new tablet. Last year, BlackBerry acquired Secusmart, a security firm, and the project was led by it. Its encryption technology, which secures phone calls among employees is developed into the Secutablet.
The tablet has IBM’s safe software silos for secured apps from the usual apps such as Facebook Inc (NASDAQ:FB), Twitter Inc (NYSE:TWTR) and YouTube. Therefore, even if any employee downloaded a malicious app, the software would not compromise the secured documents, which are also stored on the gadgets.
BlackBerry Ltd (NASDAQ:BBRY) has also partnered earlier with Samsung. The two came together last year to announce a deal to strengthen Samsung’s mobile security suite with the technology of BlackBerry.
New Device Hopes to Give More Mobile Access to Secure Data
A study from the IBM institute for Business Value noted that 63 percent of public sector respondents hoped for better mobile access to specialized applications like budget and controlling. Previously, this had been ruled out due to special security requiremements. BlackBerry hopes to connect those users to their data with Security.
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