U.S. Retail E-Commerce Will Continue To Grow Until 2018

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According to the latest online retail sales forecast by Statista, U.S. eCommerce is headed for massive growth of $434.2 billion in 2017. While the latest findings are a reiteration of studies by other research firms, such as eMarketer or Forrester Research, Statista findings add more content on devices used for the growth of eCommerce in the country.

The United States has accounted for $225.5 billion, in 2012, in eCommerce sales values. The forecast for the next half-decade indicate the value is likely to double. The drivers of growth will be the coming of age of Gen Y, typically aged between 25 and 30 years and having grown up using the internet.

As these digital natives continue to drive online commerce through mobile-based transactions, Statistica’s research involved an analytic platform to study the time spent by U.S. netizens on retail sites for the period of July 2013 to July 2014.

As per data reported by Statistica, with the time spent in July 2013 on U.S. retail sites, the device used was the PC, by nearly 43% of the users. By July 2014  however, the device used to spend time on the U.S. retail sites had changed. Nearly 30% of the users accessed the retail sites with their mobiles, tablets and smartphone gadgets, with a corresponding drop in PC-based retail sales usage.

Interestingly, the percentage of online sales made via mobile or smartphones in the North American region was found to be the lowest, in comparison, to 55% of such sales in Africa, and higher in the Middle-East region.

Again, within the U.S., the year-over-year growth in online sales as of 2014 second quarter, via tablet devices, has surged to nearly 75% over the previous year. Contrastingly, PC-based eCommerce sales had grown by 10% over the previous year’s numbers.

Though, U.S. online retail sales are comparatively less prolific than global markets, there has been a significant rise in overall purchases made in comparison to the previous year.  2018 is expected to be a watershed year, as 2017, will see the country likely cross the $432.2 billion milestone!

Lisa Ray

Lisa Ray primarily covers Retail and Healthcare. Lisa Ray has completed her MBA (Finance) and an avid market tracker. She is a stock market analyst who closely tracks US markets along with other global markets like India. She has been expressing her views for years about markets and also advises various clients.
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