Sony Corporation (ADR) (SNE)’s PS4 And PlayStation Vita Will Be Available In China On March 20
The much-awaited Sony Corporation (ADR) (NYSE:SNE)’s PlayStation 4, as well as PlayStation Vita will soon be available in China. After a prolonged delay, the company will launch the products in China on March 20. The play systems were originally scheduled to reach the second biggest economy in the world on January 11.
Talks With China
However, Sony Corporation (ADR) (NYSE:SNE) has delayed the rollout plans due to a number of reasons, which included its negotiations with the Chinese government. The authorities in China seem to be exerting concessions on whatever possible from the corporation, under many pretexts, to show supremacy.
China seems to be well aware that the corporate world over cannot ignore the market potential of it. Therefore, almost every big company needed to make concessions in the interest of business. In 2000, the country did not allow the consoles sale, citing potential harm to the physical and mental development of children.
Recently, China has lifted its ban on the console, after over a decade. As a result, Sony has been in a position to launch the consoles in China. Only last year, Microsoft Corporation (NASDAQ:MSFT) launched the Xbox One console in China whereas Nintendo is yet to make its plan to launch its systems in China.
The country practices censorship rules and that would impact both Sony’s PlayStation, as well as Microsoft’s Xbox console business in the market. The Chinese market size is more than the total population of the United States. Therefore, no one can afford to lose the lucrative market.
Sony Corporation (ADR) (NYSE:SNE) will sell its PlayStation 4 at $468, whereas PlayStation Vita will be priced at $210. The company indicated that about 70 third-party developers, as well as publishers, were ready to develop a steady stream of games specifically for the Chinese market.
The Japanese-company will also offer special bundles of games like; Trials Fusion, Rayman Legends, Knack, and Dynasty Warriors 8.
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