Budget Smartphones Stand Out At Mobile World Congress
Even as the branded smartphones are engaged in a pitched battle to gain market share in the high-end category, budget smartphones are luring the masses to turn towards them. What is more interesting is that some of the big names, like Sony Corp (ADR) (NYSE:SNE), Microsoft Corporation (NASDAQ:MSFT) and Alcatel OneTouch have also joined the list. This would make the selection of smartphones a more difficult exercise than ever before for the low-end consumer.
At Mobile World Congress, it was the budget smartphones that attracted the consumers’ attention more than the high-end smartphones for once. In a nutshell, consumers were in a piquant situation, whether to buy the latest model or the budget smartphone. The gap is increasingly narrowing as today’s budget phone is more powerful then yesteryear’s flagship.
However on the higher-end, Samsung Electronics continued with its launches of the Galaxy S6 Edge and Galaxy S6. HTC also joined with its One M9 launch. These launches have also not disappointed anyone. But the key point was that smartphones that dominated in Barcelona were mostly of the less costly variety. These smartphones were priced around $300 and come unlocked. Though some companies used the Mobile World Congress to showcase their products or launch or upgrade their products, it will not be the end, at least in the current year. With only two months gone, there will be plenty to wait for for the consumers.
Focus On Looks
There seems to be special attention being given to looks by the manufacturers, though they might be offering cheaper versions of smartphones. For instance, Sony’s Xperia M4 Aqua was able to succeed in convincing consumers with its plastic frame and back compared to glass and metal.
Similarly, Microsoft Corporation (NASDAQ:MSFT) continued to expand its portfolio of low-end and mid-range products. This included Lumia 640XL and Lumia 640. The company’s Lumia 640XL, which is a classic instance of an affordable smartphone, is touted as the successor to the Lumia 1320. There are also a number of China-based companies offering cheaper version of smartphones.
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