Google Inc (GOOGL)’s Google Play Free Songs Overtakes Apple Inc. (AAPL)’s iTunes Match for Storage Capacity


Google Inc (NASDAQ:GOOGL) has scored over Apple Inc. (NASDAQ:AAPL) as far as the cap for storing maximum songs in the cloud are concerned. The search engine has updated its Google Play Music to store a maximum of 50,000 songs for free in the cloud. This means that the company has resorted to more than doubling of its storage capacity from the current 20,000.

Apple’s Cap Exceeded

As a result, Google Inc (NASDAQ:GOOGL)’s Play Music exceeded the cap of Apple Inc. (NASDAQ:AAPL)’s subscription of the iTunes Match service. The technology bellwether has a 25,000 song limitation. It remains to be seen whether Apple will also make a similar exertion to increase the storage capability.

The songs can be either downloaded or free to stream. For accessing from any method, the user would have to download the song first from a MAC or PC before it could become available for accessing. An official app for both iPad and iPhone was already available for Google users.

Unlike Google Inc (NASDAQ:GOOGL), Apple Inc. (NASDAQ:AAPL)’s iTunes Match comes with an annual fee of $24.99 with a cap and uploading of a maximum of 25,000 songs. Apple does not allow downloads beyond the cap. However, traditional iTunes purchases could be added to the cloud-based media library of a user.

Value Proposition

Interestingly, Apple tries to offset through value proposition, by adding ad-free iTunes Radio listening for its Match subscribers. This was to tackle Amazon.com, Inc. (NASDAQ:AMZN)’s added value. Amazon also charges an annual fee of $24.99 for its music service. However, the subscribers were provided with an option to upgrade offering a maximum of 250,000 songs.

Only last year, Apple has acquired Beats Music, which is a Spotify-like on-demand subscription offering streaming service. Its iTunes service has been flanked by iTunes Radio, which is regarded as a Pandora-type music streaming service creating personalized Internet radio stations.

For users of Google Inc (NASDAQ:GOOGL)’s Google Music, it was a free service with more storage thus hopefully preventing them from the need to subscribe to any other service.

Viraj Shah

Viraj Shah has completed M.Com (Finance) and is currently pursuing his CFP. He tracks US markets along with other global markets like India very closely. He is very passionate about stocks, real estate, and technology. He also believes that money can always be made in the market.

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