SAMSUNG ELECT LTD(F) (OTCMKTS:SSNLF) has been building anxiety among consumers very well by releasing its teasers bit by bit on the proposed smartphone model, Galaxy S6. The company appears to be desperate to turn consumers to its side after losing its market share heavily in the smartphone segment in the fourth quarter. There were only a few points separating between it and Apple Inc. (NASDAQ:AAPL) as the leader in the sector.

The current quarter will be crucial for SAMSUNG ELECT LTD(F) (OTCMKTS:SSNLF). If the trend continues, there is every chance that Apple Inc. (NASDAQ:AAPL) might topple Samsung as the number one firm in the smartphone sector. Therefore, the pressure is very much on the South Korean company to wean away consumers from Apple’s iPhone 6 and 6 Plus.

Metal Body

The latest bit of the teaser was that the Galaxy S6 will have a metal body. The company responded to criticism from its consumers for failing to have metal bodies on its smartphones, especially in relation to the flagship and high-end ones. In its post in Instagram, the company has made it known to consumers, as well as merchants, that its upcoming flagship product would have a complete metal body.

Interestingly, there were earlier speculations that SAMSUNG ELECT LTD(F) (OTCMKTS:SSNLF) would unveil the product on March 1. The company’s latest video teaser seems to have confirmed the launch date of March 1 at the Mobile World Congress. Later, on March 22, Galaxy S6 will likely be available.

Additional Features

Recent reports and leaks indicated that the Galaxy S6 will have a better camera, powerful performance, wireless charging, incredibly fast TouchWiz and potential front-firing stereo speakers. The company is also likely to launch its mysterious ‘Edge’ counterpart along with the Galaxy S6.

After the video teaser, there appears to be impatience growing among consumers. The launch date has been kept in such a way that it will likely ensure SAMSUNG ELECT LTD(F) (OTCMKTS:SSNLF)’s market share at the top in the March quarter. This could be to take advantage of the craze for the new product.

Viraj Shah

Viraj Shah has completed M.Com (Finance) and is currently pursuing his CFP. He tracks US markets along with other global markets like India very closely. He is very passionate about stocks, real estate, and technology. He also believes that money can always be made in the market.

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