AMZN, EBAY: What Does The Latest Report On Same-store Sales From ChannelAdvisor Corp (ECOM) Say?

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ChannelAdvisor Corp (NYSE:ECOM) released, January 2015, samestore sales (SSS) that showed Amazon.com, Inc. (NASDAQ:AMZN) doing better than rival eBay Inc (NASDAQ:EBAY). However, each of the companies made improvements in various segments in the latest report compared to the previous one.

ChannelAdvisor Corp (NYSE:ECOM) disclosed that eBay’s SSS performance for January was 6.8% compared to 27% at Amazon. However, the two e-commerce companies increased their SSS performance from December.

EBay details

eBay Inc (NASDAQ:EBAY) auction’s January SSS declined 16.2% year-over-year, below a 12.9% drop recorded in the previous month. However, eBay’s fixed-price rose 7.3% year-over0year in the latest report and also managed to beat a 5.7% gain in December. EBay Motors segment, which includes parts and accessories, has their latest report revealing a 13.4% increase, above a 12.6% in the previous report.

Amazon details

ChannelAdvisor Corp (NYSE:ECOM) reported two data points for Amazon around FBA. Amazon achieved a 23.7% year-over-year increase in FBA as a percentage of Amazon GMV. The other FBA measure is non-Amazon, and it was up 54.8% year-over-year in the latest report.

Search data

As for the supplemental Search data, the latest report returned 8.1% increase in Search SSS, a gain that was supported by a 9% increase in clicks during the month of January 2015. The Conversion Rate (CR) rose 4% year-over-year to 3.37%. AOV jumped 2% year-over-year, but CPC declined 17%, primarily because of the headwinds in mobile traffic. The decline in CPC drove down cost by 10%.

Google Shopping

Coming to the Google Shopping supplemental data, ChannelAdvisor Corp (NYSE:ECOM) reported overall Google Shopping for the month of January 2015 rose 10.1% year-over-year, trailing a 13.2% gain in the previous month. However, the Conversion Rate and AOV for Google Shopping increased 2.9% and 14.8% year-over-year, respectively.

3PM and CSE

Other 3PM gained 27.2% in the latest report but slowed down from a growth of 28.5% in the previous report. CSE or Comparison Shopping Engines was impacted by the strength of Google Shopping that it recorded a 9.4% decline in January compared to a 2.3% decline in December.

Bottom line

ChannelAdvisor Corp (NYSE:ECOM) noted slower growth in Google Shopping, eBay Inc (NASDAQ:EBAY) Search and CSE in January 2015. However, Amazon and Other 3PM achieved growth that surpassed the 15% e-commerce growth rate estimated by ComScore for January 2015.

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Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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