All New .How Domain From Google Inc (GOOGL)


Google Inc (NASDAQ:GOOGL) is offering an all-new .how domain for online publishers.  Some of the benefits of the .how domain include that it is memorable and also easily captures the imagination of readers.

According to Google Inc (NASDAQ:GOOGL), .how provides a meaningful way for publishers to send a clear message about their content. People easily get the impression that they are about to land on a page that teaches something, thereby helping to attract more traffic.

Third-party vendors

What might not impress many people is how Google sells the .how domain. Instead of allowing buyers to register the domain directly on its site, Google sends buyers to third-party partners. That looks awkward because many people would prefer to deal with Google directly.

The domain can set you back $700

Google Inc (NASDAQ:GOOGL)’s .how domain is not cheap, especially compared to other domain names out there. Premium .how domains such as and cost between $700 and $424. However, .how domains that are not in the premium category don’t cost as much. A .how domain for your name costs about $35 per year.

Giving back knowledge

With the .how domain, it seems Google Inc (NASDAQ:GOOGL) is targeting publishers with businesses that they desire to point readers to after they educate them on something important. Such could be a restaurant that teaches people how to cook something and then inviting the readers over to the store.

Google Inc (NASDAQ:GOOGL) also mentioned that .how will encourage people to share their knowledge with the world.

The .how domains are not Google’s first entry into the domain business and the company currently has Google Domains which is the company’s Domain management and registration product.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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