GoPro Inc (GPRO) bringing Channel to Roku Streaming


GoPro Inc (NASDAQ:GPRO) announced that the company will bring its engaging content to Roku and launch a GoPro Channel on the streaming platform this spring. The unique channel will be a one-stop destination for on-demand GoPro content.

In the announcement, GoPro touted its ever expanding roster of distribution partners which include Xbox, LG, and Virgin America.

The Roku Channel will include featured playlists that allow users to explore content from Deep Sea to Full Throttle, Favorite Videos, and Product discovery which will allow users to learn which GoPro products were used to “get the shot”. The new GoPro channel will make it simple for Roku customers to watch GoPro originally produced and the best-of user generated content on their home TVs.

Statement from Adam Dornbusch, Head of Programming at GoPro

“GoPro content is unique in that it emotionally resonates with a global audience,” said Adam Dornbusch, Head of Programming at GoPro. “The GoPro channel will make it simple for Roku customers to watch GoPro originally-produced and “best of” user-generated content on their televisions at home. We are excited to bring the world of GoPro to Roku customers as they are one of the most engaged customer bases when it comes to the amount of streaming content they view.”

Statement from Ed Lee, Vice President of Content at Roku

“We’re incredibly excited to bring the action-packed videos created by the GoPro community to the Roku streaming platform,” said Ed Lee, vice president of content at Roku. “Roku delivers an experience that our customers truly love, and I know that they’re going to be captivated by the inspiring new content available to them with the launch of the GoPro channel this spring.”

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