BlackBerry Ltd (BBRY) Loses VP Of Developer Relations To Microsoft Corporation (MSFT)
Update: Clarification that Alec Saunders left Blackberry last year. Some reports indicate that both sides were ready to move on as opposed to a “loss” for BlackBerry.
Alec Saunders, the former head of Developer Relations at BlackBerry Ltd (NASDAQ:BBRY)(TSE:BB), has rejoined software giant Microsoft Corporation (NASDAQ:MSFT). Saunders’ latest move is like a man returning home because he was previously at Microsoft before he moved to BlackBerry. Saunders was reportedly one of the more vocal forces in the embattled company.
At BlackBerry Ltd (NASDAQ:BBRY), Saunders served in various capacities, moving to the position of VP of Developer Relations. He was instrumental in the enrichment of BlackBerry 10 platform. Saunders will be remembered at BlackBerry for his contribution to BlackBerry 10 OS.
Saunders rejoined Microsoft as a Principal Technical Evangelist in the venture capital unit known as Microsoft Ventures. Between 1992 and 2000, Saunders held various roles at Microsoft before he moved to seek greener pastures with BlackBerry.
About his exit from BlackBerry Ltd (NASDAQ:BBRY), Saunders said it was only natural that his stop after he left BlackBerry was Microsoft. He said that at Microsoft Ventures they run various programs that which are focused on helping early-stage companies to realize their full potential. At Microsoft Ventures, Saunders disclosed that he was working under Steven “Guggs” Guggenheimer, who is the chief evangelist and VP of Developer Experience.
Focus on software and services
The departure of Saunders comes at a time when BlackBerry has been trying to maintain a presence in the device market even as it focuses attention on enterprise software and service segment. The company has recently pushed out new devices to try and recapture its lost market share in the smartphone segment.
BlackBerry Ltd (NASDAQ:BBRY) has recently shown interest in expanding its proprietary messaging app, BBM, for more users. The app is now available across multiple mobile platforms including Google Inc (NASDAQ:GOOGL)’s Android and Apple Inc (NASDAQ:AAPL)’s iOS platform. BlackBerry has been urging other technology companies to embrace app and service neutrality, leading the way by opening up BBM for users across multiple platforms.
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