Android Is Still The Preferred Mobile
Year 2014 has been a milestone year for smartphone industry, which achieved the one billion sales mark with shipment of 1.28 billion devices in total. Android-based smartphones continued their market leadership, accounting for more than 1 billion handsets from several manufacturers including Samsung, Xiaomi, Lenovo and Huawei among others.
The year also witnessed Google Inc (NASDAQ:GOOGL)’s Android to become the first OS to achieve the 1 billion mark for shipments, representing worthy 81% share of the whole market. Apple Inc. (NASDAQ:AAPL) accounted for 15% of the market on total shipments of 193 million units during the year.
Analysts at Strategy Analytics have published their latest report after reviewing final quarter figures for leading smartphone makers, including Samsung and Apple. However, they haven’t detailed which brands in particular are leading in the race. However, earlier reports suggest that Apple is closing in with Samsung in terms of sales number during the last quarter.
Apple making strong progress
Though Samsung led the tally with 75.1 million devices shipped during the Q4, Apple reported a giant leap with shipment of 74.5 million devices. Samsung’s market share declined 11% YoY to 20.01% during Q4, closely matched by Apple with 19.85% share. Lenovo, Huawei and Xiaomi followed the tally with single digit market share.
Microsoft Corporation (NASDAQ:MSFT) on the other hand failed to make any significant dent as its market share remained just about 3%, representing moderate growth. In terms of number of devices, shipments of Windows Devices increased 3 million from a year ago to 39 million units. Others, including Microsoft, accounted for nearly 43% of overall smartphone market.
Neil Mawston, executive director at Strategy Analytics, said Apple remains the only serious threat with 192.7 million smartphones shipped during 2014, largely due to success of large screen iPhone 6 and 6 Plus models. The newer models gained better traction among wealthy consumers.
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