Mobile Gamers Spend Two Hours On An Average Everyday Playing Games
People are spending more time playing games on mobile devices than they did two years ago. Between 2012 and 2014, the amount of time spent on mobile games increased 57%. The average playing time on mobile was over two hours per day in 2014 compared to one hour and 20 minutes per day in 2012. Players on tablet devices were found to not only spend longer time on games, but also more likely to pay for the games they play than those on smartphones and other devices.
According to The NPD Group, a global information company, their latest survey on gaming captured 5,566 participants at various ages. They fielded online survey questions to the members of their online panel and targeted gamers aged 2 years and older. For the participants under the age of 18 years, they sought parental guidance to help in completing the survey. The NPD Group said their survey results are representative of the U.S. population aged 2 years and older.
Tablets drive mobile gaming
Coming to the survey result, the group established that gamers have improved their interaction with mobile gaming devices. They play more often and spend more time playing than two year ago. Tablet devices are cited as having contributed immensely to the increases mentioned. The mobile gaming story has improved over the past two years because of the increase in tablet devices in the market and improvement in the technology of the devices.
Compared to players on other platforms, those on tablets spend more money on the average. That is because they are more likely to spend on the games and also because tablets devices are used for gaming the most.
Mobile games and age groups
The NPD Group reported in the survey that teens spend more time playing games per session compared to adults. Nonetheless, people between the age of 6 and 44 years have the highest number of session plays.
The age group of 2 to 12 years was found to spend the second highest amount of money on games. They also spend the highest amount of their interaction time with devices on games compared to other activities. Perhaps that explains why targeting this age group is important for developers.
The group that spends the highest amount of money on games and in-game purchases is that between 25 and 44 years.
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