How Facebook Inc (FB) Rules The Mobile App World


The apps associated with Facebook Inc (NASDAQ:FB) emerged as the most-downloaded in 2014. However, the company’s homegrown apps such as Rooms and Paper didn’t register impressive performance. The apps that put Facebook on the most-downloaded map included the company’s acquisitions, WhatsApp and Instagram.

Four on top of download list

According to App Annie, a mobile analytics firm, Facebook Inc (NASDAQ:FB) dominated the list of the most-downloaded apps in 2014 when downloads on both iOS and Android are combined. Topping the list of the four most-downloaded apps on mobile in 2014 were WhatsApp, Instagram, Facebook Messenger and Facebook.

Facebook Inc (NASDAQ:FB) purchased the photo sharing app, Instagram back in 2012 and the platform now boasts more than 300 million users. WhatsApp, which boasts more than 700 million users, joined the expanding Facebook app family last year in a deal that saw Facebook parting with $22 billion. Facebook said it expected WhatsApp to contribute to earnings when it reaches 1 billion active users.

App Annie noted in its latest app trend report that Facebook’s in-house apps that include Groups, Paper and Rooms failed to top any app chart in 2014. Still, the App Annie report did not place apps and games in the same category. If that happened, popular games such as Candy Crush Saga might have emerged with more downloads than those utilities from Facebook.

China as an opportunity

Although Facebook Inc (NASDAQ:FB) managed to place its apps on the top list globally in 2014, the company’s performance in China is far from impress. Like Google Inc (NASDAQ:GOOGL), Facebook failed to have any of its apps featuring on the iOS top ten apps in China last year. However, China brought in the third most revenue of iOS in 2014. Facebook and Google are not popular in China.

Top app revenue goes to Line

While, Facebook managed to dominate the top most-downloaded apps last year, top app revenue for the year went to Japanese messaging service known as Line. The app emerged as the top revenue generator in 2014, followed by the U.S. streaming music provider Pandora Media Inc (NYSE:P).

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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