Oracle Corporation (ORCL) And SAMSUNG ELECT LTD(F)(SSNLF) To Team Up For Mobile Cloud Delivery
Oracle Corporation (NYSE:ORCL) and SAMSUNG ELECT LTD(F)(OTCMKTS:SSNLF) have reportedly formed a new partnership to boost mobile cloud services. Oracle co-CEO Mark Hurd and Shin Jong-kyun, head of mobile division at Samsung, met in Seoul last week to discuss the roadmap. The partnership is aimed at improving Oracle’s database cloud solutions and Samsung’s enterprise client opportunities, according to a report in The Korea Times.
Oracle could leverage Samsung’s device channel to enhance the distribution of its software while considering potential entry into the consumer market. Samsung offers much more accessible price points for the emerging markets, according to Ray Wang, founder and principal analyst at Constellation Research. Samsung could also enjoy higher margins in the enterprise business compared to its traditional consumer markets.
While Samsung and Oracle haven’t commented on the new relationship, Charles King, principal analyst with Pund-IT, believes the new partnership to be similar to the one recently forged between International Business Machines Corp. (NYSE:IBM) and Apple Inc. (NASDAQ:AAPL).
King also noted that Oracle Corporation (NYSE:ORCL) is considered to be a late-entrant in the cloud services compared with more aggressive players. However, the partnership could mark new dimensions if the rumors about Samsung pursuing BlackBerry Ltd (NASDAQ:BBRY) turn true. Though Blackberry has lost much of its charm, the Canadian phone make still enjoys considerable presence in large public and private sector organizations.
While Samsung has confirmed its partnerships with Microsoft Corporation (NASDAQ:MSFT) and SAP SE (ADR) (NYSE:SAP), it has denied speculations surrounding that it is approaching to acquire BlackBerry Ltd. However, Korean electronics giant has admitted that it is deepening its relations with BlackBerry.
Wang noted that “consumerization” of technology is essential to transform along the side of rapid penetration of mobile devices on enterprise terrain. Several organizations are considering strategies about how to manage all these devices.
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