Microsoft Corporation (MSFT)’s HoloLens Can Be Disruptive
Microsoft Corporation (NASDAQ:MSFT) recently showcased its Google Glass-like HoloLens at the Windows 10 event. Compared to Glass, Microsoft product displays high-quality images. The company demonstrated various features of its new product, including how it helps with advice on how to do things and provided information needed to improve relationships.
Brian Blau, Gartner analyst, noted that although HoloLens is part of head-mounted device industry, direct comparison with Google Glass wouldn’t be fair. Both of them are different products, however, Microsoft will have a few key points to consider with the HoloLens having potential to be just as revolutionary.
Veteran U.S. technology analyst, Rob Enderle noted that the software giant isn’t thinking big enough about HoloLens, in his piece explaining potential risks with disruptive innovations. Enderle cited the example of Apple II on how it eventually changed the computing market. Apple II went on to convince tech giants to invest into the companies like Apple Inc. (NASDAQ:AAPL), Microsoft Corporation (NASDAQ:MSFT), Acer, Asus, Dell and others that make up today’s computing industry.
While Apple benefitted from its creation and Microsoft went on to benefit more, not all pioneers toast the same success. While Phillips had the iPhone idea first and IBM’s Simon marked the first move to smartphones, neither benefitted from it. Steve Jobs came with a revolutionary product in the form of iPad after seeing Microsoft’s Windows Tablet. This clearly demonstrates that someone else may see better potential in a product than its inventor and that being first isn’t always the most important.
Enderle noted that Microsoft Corporation (NASDAQ:MSFT)’s HoloLens is pretty incredible as it uses voice commands, eye movement and hand gestures. Blau noted that the software giant must win developers’ interest to create apps for HoloLens by providing more information.
Enderle believes HoloLens to be the next potential evolution in personal computing. He says it remains to be seen whether Microsoft will figure out the full potential of this product or someone else.
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