Battle between Sprint Corp (S) and T-Mobile US Inc (TMUS)

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Sprint Corp (NYSE:S) continues to offer the best value unlimited high-speed data, talk and text plans for individuals compared to T-Mobile US Inc (NYSE:TMUS)’s unlimited high-speed data plan. Making the competition fiercer, Sprint announced minimum $200 trade-in value for T-Mobile customers as well as up to $350 per line to cover switching costs.

The recent announcement complements Sprint’s planned promotion to cut bill prices by half for AT&T Inc. (NYSE:T) and Verizon Communications Inc. (NYSE:VZ) customers. Under the promotion launched on December 5, 2014, Sprint announced that the carrier would provide matching plans for AT&T and Verizon customers at about half the price of their current bills.

In the latest offer, available through April 9, Sprint Corp (NYSE:S) will also cover early termination fees or installment billing balance for eligible T-Mobile customers. Sprint offers unlimited plans for as low as $50 per month on select devices compared to T-Mobile’s Simple Choice Plan with unlimited high-speed data starting at $80.

Among other features, Sprint also allows up to three trade-in per line at any time, T-Mobile allows just a single trade-in per line at any time. Moreover, Sprint also provides an instant in-store credit with its trade-in program, which can be used for new device and accessories purchase or even an account credit.

Sprint has delivered more than $250 million back to customers last year with its Sprint Buyback trade-in program, which offer better value than competitors’ programs on many counts.

Sprint Corp (NYSE:S)’s phone buyback and trade-in program has also been rated the best among all major U.S. carriers by a market analytics and consulting firm, Compass Intelligence. Sprint secures the top position for the fourth consecutive year. Compass Intelligence also acknowledged the convenience of Sprint’s trade-in program being available in Sprint stores and web portal.

Lisa Ray

Lisa Ray primarily covers Retail and Healthcare. Lisa Ray has completed her MBA (Finance) and an avid market tracker. She is a stock market analyst who closely tracks US markets along with other global markets like India. She has been expressing her views for years about markets and also advises various clients.

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