Battle between Sprint Corp (S) and T-Mobile US Inc (TMUS)
Sprint Corp (NYSE:S) continues to offer the best value unlimited high-speed data, talk and text plans for individuals compared to T-Mobile US Inc (NYSE:TMUS)’s unlimited high-speed data plan. Making the competition fiercer, Sprint announced minimum $200 trade-in value for T-Mobile customers as well as up to $350 per line to cover switching costs.
The recent announcement complements Sprint’s planned promotion to cut bill prices by half for AT&T Inc. (NYSE:T) and Verizon Communications Inc. (NYSE:VZ) customers. Under the promotion launched on December 5, 2014, Sprint announced that the carrier would provide matching plans for AT&T and Verizon customers at about half the price of their current bills.
In the latest offer, available through April 9, Sprint Corp (NYSE:S) will also cover early termination fees or installment billing balance for eligible T-Mobile customers. Sprint offers unlimited plans for as low as $50 per month on select devices compared to T-Mobile’s Simple Choice Plan with unlimited high-speed data starting at $80.
Among other features, Sprint also allows up to three trade-in per line at any time, T-Mobile allows just a single trade-in per line at any time. Moreover, Sprint also provides an instant in-store credit with its trade-in program, which can be used for new device and accessories purchase or even an account credit.
Sprint has delivered more than $250 million back to customers last year with its Sprint Buyback trade-in program, which offer better value than competitors’ programs on many counts.
Sprint Corp (NYSE:S)’s phone buyback and trade-in program has also been rated the best among all major U.S. carriers by a market analytics and consulting firm, Compass Intelligence. Sprint secures the top position for the fourth consecutive year. Compass Intelligence also acknowledged the convenience of Sprint’s trade-in program being available in Sprint stores and web portal.
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