Twitter Inc (TWTR) Encouraging Photo-Sharing On Its Own Platform
Twitter Inc (NYSE:TWTR) wants to change the habit of its popular users about how they use the micro blogging site. The company is encouraging users to use its own platform to share photos with their millions of followers on Twitter rather than turning to Instagram for photo-sharing. Twitter is not actually asking the popular users to abandon Instagram, but simply wants the word out that followers will have a better view of the photos when shared on the official app.
Promoting rival service
Twitter Inc (NYSE:TWTR) hopes it can sharpen its edges against rivals by enecouraging popular users rely on the app for all or most of their online activities to increase user engagement and time spent. Many influential Twitter users have had the habit of sharing their photos via Instagram.
Instagram is owned by rival Facebook Inc (NASDAQ:FB), which acquired it back in 2012. The photo-sharing platform now boasts more than 300 million monthly active users, dwarfing Twitter Inc (NYSE:TWTR) at about 284 million, according to a recent report. Facebook has more than 1.3 billion monthly active users, in addition to more than 700 million on WhatsApp, the mobile messaging app that it purchased last year for $22 billion.
Improving the platform
Twitter Inc (NYSE:TWTR) is not only telling influential users to rely on its platform for photo-sharing, but the company is also trying to improve the platform for a better experience. The company has been trying to make the process of sharing photos on its official platform faster and easier.
Twitter Inc (NYSE:TWTR) is trying hard to grow the service’s user-base. Investors are becoming visibly impatient with the company because of slow growth. The company revealed in a 3Q report that user acquisition slowed down in the quarter compared to a year earlier. To help add more new users, Twitter this week announced that it will acquire India-based mobile marketing startup known as ZipDial. The startup allows users to access Internet content on mobile even without data. The company hopes this gives them a leg up in emerging markets where data plans and internet access are harder to come by.
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