Apple Inc. (AAPL) iPhone Usage Is Directly Linked to Level of Education and Population Density
Apple Inc. (NASDAQ:AAPL)’s products always have assumed a status symbol given the brand nature. Owning products from the staple of Apple like iPhone, iPads and iPods were always considered a prestigious one. This was primarily due to two reasons, one was the brand value, and the other was the sophisticated features it always offered on its products. The company’s pricing insured that only quality-minded people would enjoy the product.
As such, it was not a surprise when a study indicated that Apple Inc. (NASDAQ:AAPL)’s iPhone usage was directly connected with the educational level and population density. The trend was espeecially evident in Northeastern States that witnessed a high number of iPhone owners.
Chitika’s white paper ad platform indicated that there was a highly variable usage rate of iPhone in a State-by-State research. The common factor that the research brought out was that users achieved higher educational levels in the United States.
Filtering the research data also brought out different perspective. For instance, raw population metrics and associations related to the geography might expect with a specific electronic device. However, in Apple Inc. (NASDAQ:AAPL)’s iPhone usage case, it was closely associated with the levels of education.
The research organization’s Cidewalk mobile ad platform access also quantified ad impressions using iPhone between December 25 and 31 last year. Of course, the devices were also given as gifts during the holidays.
High Usage States
At least in a dozen States, iPhone usage rate was very high ranging between 55% and 65%. The States included Hawaii, Kansas, Alaska, Mississippi, Massachusetts, New Hampshire, New Jersey, Montana, Vermont, and New York.
There are also other States where the iPhone usage rate was between 50% and 54% in Eastern States. In the Southern States, iPhone usage rate was relatively low between 40% and 44%.
The research firm integrated its data with that of Census and American Community Survey thus indicating Apple Inc. (NASDAQ:AAPL)’s iPhone connection with education through a median income. The brand value built over the years by Apple has undoubtedly yielding its results.
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