BlackBerry Ltd (BBRY) CEO Wants App And Content Provider Neutrality
BlackBerry Ltd (NASDAQ:BBRY) is not impressed with the current practice whereby carriers and content providers discriminate against customers based on device operating system or other. However, the company is also concerned that reclassification of Internet providers as utilities in an effort to achieve net neutrality may not help much if a holistic approach is not taken. According to a blog post, BlackBerry CEO, John Chen, cited that there is already a case of net neutrality success that can be advanced to reconcile the needs of Internet providers and consumers.
First and foremost, Chen noted that “net neutrality” currently means different things for different people. To the advocates of neutrality, it is a way to end strategies that carriers use to slow down Internet speeds or charge higher for better speeds. As for Internet providers, the whole idea of net neutrality might end up exposing them to price controls as they become viewed as utilities.
Holistic approach required
To address the now hotly-debated issue of net neutrality, BlackBerry Ltd (NASDAQ:BBRY)’s CEO thinks that a holistic approach to the matter is needed. Chen stated that requiring net neutrality on the side of carriers while leaving content and app providers free may not solve anything. Therefore, to achieve openness in the industry, policymakers should demand non-discrimination on the side of carriers as well as content and app providers.
Verizon case can be advanced
According to BlackBerry Ltd (NASDAQ:BBRY)‘s CEO John Chen, the case of Verizon Communications Inc. (NYSE:VZ) and C Block spectrum in 2008 offers a ground to build net neutrality upwards. Chen noted that the positive experience from the case of Verizon should be expanded to include all carriers and networks to eliminate discrimination. For example, carriers should stop restricting customers from accessing any lawful content or app. In addition, carriers should stop blocking devices so that they are unusable on rival networks.
Leading by example
BlackBerry Ltd (NASDAQ:BBRY) cited that it has shown the way to net neutrality by opening up its BBM app for use on multiple platforms. BBM is now available on Google Inc (NASDAQ:GOOGL)’s Android, Apple Inc. (NASDAQ:AAPL)’s iOS, and even on Microsoft Corporation’s Windows platforms.
However, the company noted that some app providers have not embraced neutrality. For example, Apple does not allow its iMessage app to be downloaded on Android and BlackBerry platforms. Chen also noted that even Netflix, Inc. (NASDAQ:NFLX), which has been advocating neutrality, blocks BlackBerry customers from streaming its movies.
Therefore, true fairness in the issue of net neutrality can be achieved by mandating carriers and content providers to observe it.
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