More Proof: Apple Inc. (AAPL) Apps Make More than Google Inc (GOOGL) Android
Data from a London based developer is showing why Apple Inc. (NASDAQ:AAPL) is the preferred first platform for developers. Normally, whenever an app was launched, developers choose to make it available on iPhone first than on Android.
Interestingly, a Britain-based developer ustwo published an infographic from where most of the revenue was coming from in its applications. As expected, it turned out to be mainly owners of iPhones, as well as, iPads. More than 81% of their total revenue came from the iOS. Google Play Store’s Android represented 13.9% while Amazon’s Android store accounted for the remaining balance of 4.3%.
Why such a big gap between the two OS? It appears piracy was a major factor for Google Inc (NASDAQ:GOOGL)’s Android more so than Apple Inc. (NASDAQ:AAPL)’s iOS. Only 5% of the company’s installs on Android were paid for, comparing to 40% on iOS. Monument Valley is a premium game costing $3.99 that functions from a different model compared to the other apps of free-to-play.
iOS May Continue
For Monument Valley, there were other avenues to monetize if it selects to offer a free download option. One such example would be micro transactions or in-game ads. However, the developer preferred an app on iOS since the company felt the availability of big money there.
Therefore, whenever an app is launched, developers take into account several aspects. Since iPhone enjoys greater adoption in the U.S. and Europe, there was every possibility that Apple Inc. (NASDAQ:AAPL)’s iOS would continue to be preferred over Google Inc (NASDAQ:GOOGL)’s Android by developers at least at first.
While just a one app example, looking at Monument Valley’s data shows the decision making behind those chosing iOS first.
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