Apple Inc. (AAPL)’s iPad With Creative Smart Cover
Apple Inc. (NASDAQ:AAPL)’s creativity was noted as having gone a notch higher at the company’s iconic store on Regent Street, London. Apple has always been known for interesting storefront displays, but Apple Store on Regent Street now grabs the attention in a different way. There Apple displays iPad devices with Smart Covers that are not only colorful, but also open and close automatically.
Smart Cover trick
The Smart Cover display is obviously a strategy by Apple Inc. (NASDAQ:AAPL) to increase foot traffic to its stores as people stop to inquire about the trick. Magnets below the display shelf appear to be involved in the Smart Cover trick in iPads, although the covers do not actually open and close when held in the hands.
Nonetheless, the Smart Cover display has brought good exposure to iPads, especially at this time when Apple faces declining iPad sales. An increase in exposure could help boost iPad sales.
Declining iPad sales
According to ABI Research, a market intelligence company, Apple Inc. (NASDAQ:AAPL)’s iPad sales in 2014 were expected to be nearly 68 million, behind 74 million in the previous year. The sale of iPads has reportedly been squeezed by the penetration of larger-screen smartphones. To tap the opportunities in the larger-screen phone market, Apple recently launched larger display iPhones in the form of iPhone 6 and iPhone 6 Plus. However, Apple still needs to secure its iPad market because the segment accounts for significant revenue in the company.
Even though Apple Inc. (NASDAQ:AAPL) has been struggling with declining iPad sales, ABI Research revealed that the sale of tablets would increase 16% year-over-year to about 194 million in 2015. The growth is expected to continue to nearly 290 million tablets over the next five years. These market estimates suggest that Apple has room to grow iPad sales and tap more revenue from there.
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