Apple Inc (AAPL), Google Inc (GOOGL): Mobile App Usage Up 76% In 2014
Mobile is still growing, and very fast with a new twist in 2014. It isn’t all fun and games anymore. Apple Inc. (NASDAQ:AAPL)’s iOS platform and Google Inc (NASDAQ:GOOGL)’s Android recorded the most growth in mobile activities last year according to the latest data by Yahoo Flurry. The overall growth in mobile app usage was up 76% compared with the previous year.
Big gains in Shopping Category for Apple and Android
In 2014, Yahoo! Inc. (NASDAQ:YHOO)’s Flurry data signaled another explosive year of growth in the mobile space, signaling a continuation of year-over-year growth in the segment over the past few years. Android and iOS continued growth in 2014, with shopping sessions in the two environments’ apps rising 174% compared with the previous year. Google Inc (NASDAQ:GOOGL)’s Android alone saw a 220% increase in usage in the shopping category in 2014.
“As our mobile devices become more and more a part of our everyday lives, we are increasingly using them for always-on shopping, working, and communication,” stated Simon Khalaf, Yahoo’s VP of Flurry Products.
Not just Games Anymore
Unlike in the past when games and entertainment supported growth in mobile app usage, a major shift has been noted. Mobile users are increasingly getting down to work rather than just playing games on their devices. While growth in Games continues, that growth slowed from 61% in 2013 to 30% in 2014. Music, Media and Entertainment also saw a similar drop as growth went from 79% to 33%. Shopping, Utilities and Productivity fueled growth in 2014 with app usage in Utilities and Productivity increasing 121% over 2013.
Mobile messaging fuels growth
The usage of mobile messaging apps also remains strong with triple-digit growth recorded in 2014, making it another key driver of mobile growth. The ability to do more with messaging apps appears to be one good reason for the increasing popularity of such apps on mobile.
Flurry noted that the availability of Microsoft Corporation (NASDAQ:MSFT)’s Office Suite on multiple mobile platforms also contributed significantly to mobile growth. Microsoft currently offers Office on Google Inc (NASDAQ:GOOGL)’s Android and Apple Inc. (NASDAQ:AAPL)’s iOS platforms.
The explosive growth of mobile apps in 2014 can also be attributed to the big shift to mobile among retailers. As concerning mobile shopping behavior patterns, Flurry noted that most people use their smartphone for shopping when they are away during the day but some also shop all night through the wee hours of the morning.
Yahoo Flurry touted that it tracked 2.079 trillion sessions in 2014, and on New Years Eve set another daily sesion record with 8.5 billion sessions. The company touted the result to people celebrating the New Year chatting, sharing, looking for rides, and navigating New Year’s Eve.
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