Ford Motor Company (F)’s Best December Since 2005

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Ford F150

Ford Motor Company (NYSE:F) delivered best sales number for the month of December since way back in 2005. While the sales for December witnessed an uptick of only 1% year over year, the year 2014 saw sales remaining flat with the preceding year. In a nutshell, but for the growth in December, the yearly sales would have fallen into the negative territory.

December Sales

While Ford Motor Company (NYSE:F) continued to enjoy its bestselling brand for the fifth consecutive year, F-Series deliveries of 74,355 vehicles in December remained the best-selling truck for the 38th consecutive year. It was also the bestselling vehicle for the thirty-third consecutive year.

Total Sales were 220,671 vehicles in December, which was 1% more than the last year month period. It also represented its best December sales since 2005. Its Escape sales recorded 5% growth to 25,603 vehicles in December from the year-ago month.

Ford said that its Explorer model sales totaled 16,632 vehicles in December, representing 6% uptick from the previous year December thus making it the best sales performance after 2005. Its Transit sales crossed 10,000-mark to reach 10,030 vans in December. It indicated the best month for the vehicle since its launch in June. Similarly, Transit Connect sales surged 32% to 5,012 vehicles from the prior year December.

New Models

The automaker said that Mustang sales continued to witness its uptick trend with sales climbing 66% to 9,511 vehicles in December from a year ago month. The company stated that with sales growth from every region of the country, its all in new Mustang recorded its best sales of December after 2006.

Ford said that its another model, Lincoln, also witnessed 21% growth in sales to 9,690 vehicles and was the best December sales after 2009.

Management Comments

The company’s VP for Marketing, sales, and service for America, John Felice, said that its Fusion, as well as, Escape reported record years. Similarly, its new products, Lincolns, Transit, and Mustang witnessed a strong demand from its customer.

He indicated that F-150 generated a lot of demand and was the quickest-turning vehicle in its showrooms. It remained in dealer lots for just five days, on an average, in December.

For the year 2014, Ford’s sales totaled 2.48 million vehicles in 2014, which was flat with the preceding year. The company attributed it to the intended 15% drop in daily rental sales and the all-new F-150 changeover.

Viraj Shah

Viraj Shah has completed M.Com (Finance) and is currently pursuing his CFP. He tracks US markets along with other global markets like India very closely. He is very passionate about stocks, real estate, and technology. He also believes that money can always be made in the market.

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