LG Electronics Inc and Mercedes-Benz Team Up For Self-Driving Cars

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Following in footsteps of Google Inc (NASDAQ:GOOGL) and Audi, South Korean electronics manufacturer LG Electronics Inc.(KRX:066570) and German carmaker Mercedes- Benz have announced that they are partnering to create “next generation camera systems” for automobiles. LG reportedly told The Verge that it will “provide the core components of self-driving cars from Mercedes-Benz in the future”.  The new systems will make use of cameras, algorithms and computing power to assist the driving experience.

Advanced Drive Assistance System combined with Mercedes-Benz’s 6D Vision Technology

The new system will be based on LG’s ADAS or Advanced Drive Assistance System. The ADAS system features technologies that include Forward-looking Single and Stereo Camera Systems for Autonomous Emergency Breaking, Lane Keeping Assist, Traffic Sign Recognition, High Beam Assist, Pedestrian and Bicyclist Protection, Driver State Monitoring for eye positioning, drowsiness level, and other biometric states, and surround view monitoring to assess with parking maneuvers. LG will license Mercedes-Benz’s 6D Vision technology. The 6D Vision technology is named for its ability to not only process 3 dimensions but also motion, direct, and speed.

More on the partnership is expected at Consumer Electronics Show which will be Jan 6th through  9th in Las Vegas.

Comments from President and CEO of LG

“Mercedes-Benz is the ideal partner for LG as both companies share a vision of how ADAS technologies can improve the wellbeing and lives of all consumers,” said Woo-jong Lee, president and CEO of the LG Vehicle Components Company. “As the automobile evolves from a mechanical to an electronic system, LG will be in the perfect position to contribute its experience to the exciting automotive industry.”

Video of Mercedes-Benz 6D Vision Technology

 

Not LG’s first Automotive Endeavor

LG is aiming to be in all spaces of Automotive electronics as it will also bring Home entertainment and Mobile technology to Automobiles. LG’s mobile technology makes use of Android. Last month, Google announced the opening up of its developer programming interfaces for Android Auto. Both Google and LG are members of the Open Automotive Alliance. LG officially announced its involvement in the Alliance in June of this year. At the time, the company showcased a new range of audio, visual and navigation system solutions for connected cars at the Google I/O conference.   The system based on Android technology allowed drivers to view and control their favorite smartphone navigation apps and search their mobile phone contacts to make calls and send text messages through the in-car display.

The Mercedes-Benz and LG announcement only covered the Advanced Drive Assistance System.

James Vrionis

James Vrionis knows Technology and is Based in the Palm Desert Area. Contact him at jvrionis@investcorrectly.com

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