Facebook Inc (FB) to bring you NFL Video Clips In Your Feed


Facebook Inc (NASDAQ:FB) is partnering with the National Football League.

According to the Wall Street Journal, The new deal will allow Facebook to distribute NFL video clips to its over 1.3 billion users world-wide. A Facebook company representative described the new deal as a test to evaluate how people, publishers, and marketers respond to this kind of co-branded video content on Facebook.

The company’s will partner to begin providing users video content that their clicking habits, locations, and interests, suggest they will like.  An example given was providing game highlights like Odell Beckham Jr’s spectacular catch. Facebook users who have liked a specific football team will also be able to easily add clips of that team into their feed.

Ads by Verizon

Facebook has previously indicated that it would not run pre-roll ads. Pre-roll ads are the ads that run prior to online videos and are an industry standard. The video clips will feature ads by Verizon Communications Inc. (NYSE:VZ)’s Verizon Wireless which will pay to promote them. They will have a clickable “presented by Verizon” message and at the conclusion of the video play a Verizon ad.

This may only be the beginning for Facebook in this arena as the company is also reportedly in talks with the NBA on a similar pact as the company attempts to boost its Web video offerings.  Facebook has reportedly also approached traditional media companies pitching Facebook as a video distribution outlet.

Coming Soon

Users could begin to see the results of this partnership as soon as Tuesday.

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