Macy’s, Inc. (M) Wins Cybermonday And Black Friday Engagement On Facebook Inc (FB)?


Macy’s, Inc. (NYSE:M) had a very successful Cyber Monday and Black Friday campaign on Facebook Inc (NASDAQ:FB). According to data supplied by SimplyMeasured, the retailer had some very impressive engagement with fans on social media.

Biggest winner

According to the data supplied by SimplyMeasured, Macy’s, Inc. (NYSE:M) on this year’s Black Friday and Cyber Monday shopping days on Facebook, attracted over 370,000 likes, comments, and shares on its posts on Facebook Inc (NASDAQ:FB).

Macy’s 370,000 comments and likes and shares on Black Friday and Cyber Monday may not seem like an impressive achievement until you realize the number of fans the retailer has on Facebook compared to bigger retailers like Amazon or Wal-Mart. While Amazon and Wal-Mart boast almost 26 million and 35 million Facebook fans respectively, Macy’s only has about 14.7 million fans on Facebook. With such disparity, one would naturally imagine one of those retailers would carry the day on a popularity contest on Facebook, but that was not the case on this year’s Black Friday and Cyber Monday.

The impressive performance of Macy’s, Inc. (NYSE:M) on the two crucial shopping days also leaves a lot to be desired about retailers’ contest for the online popularity. The development also offers food for thought about how Facebook has become a key platform for retailers to promote their deals and could simply indicate that Macy’s engaged in more social media ad purchases than other retailers. An interesting fact to consider as well.

Brand promotion

Facebook Inc (NASDAQ:FB), with over 1.32 billion active users, has matured as a platform and brands are coming to it for recognition. Facebook particularly offers great referral system, which is good for brand promotion during important holiday seasons.

To enrich its platform for brand promotion, Facebook acquired Oculus, a virtual reality company. It also bought the mobile messaging platform, WhatsApp. Facebook spent about $24 billion on both WhatsApp and Oculus. The company also acquired photo sharing platform Instagram for $1 billion back in 2012, the business is now valued at about $35 billion.

Neha Gupta

Neha Gupta has been in the financial space for over six years now. Gupta earned her MBA degree from Symbiosis Centre of Distance Learning in 2009 and her passion for finance led her to pursue Chartered Financial Analyst (CFA) course. She has successfully completed Level II of her CFA. She is a veteran in article writing, which is depicted in her numerous pieces published on SeekingAlpha, Nextiphonenews, InsiderMonkey, MarketWatch, and Techinsider. Her crisp and eloquent writing finds its best place in Researchcows, where emphasis is given on developing rich content for various websites, products, business plans, trainings, and book writing.

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