Facebook Quietly Dumps Microsoft Corporation (MSFT) Bing
Facebook Inc (NASDAQ:FB) has quietly removed Bing from its search. Representatives from Microsoft Corporation (NASDAQ:MSFT) and Facebook told Reuters & VentureBeat that Facebook will focus on helping people find what’s been shared with them on Facebook.
A Facebook spokesperson told Reuters:
“We’re not currently showing web search results in Facebook Search because we’re focused on helping people find what’s been shared with them on Facebook. We continue to have a great partnership with Microsoft of lots of different areas.”
A Microsoft statement to VentureBeat, echoed the statement:
“Facebook recently changed its search experience to focus on helping people tap into information that’s been shared with them on Facebook versus a broader set of web results. We continue to partner with Facebook in many different areas.”
According to industry research firm comScore, Microsoft’s Bing is the No. 2 Web search provider in the U.S, with nearly 20 percent market share. Microsoft and Facebook have had a long-standing relationship dating back to Microsoft’s $240 million investment in Facebook, for a 1.6 percent stake in the company, in October 2007. This isn’t the first time Facebook has dumped Microsoft. In 2010, seeking more control, Facebook switched from Microsoft Banner Ads to its own platform.
Facebook revamping Search sees as Growth Potential
Facebook recently revamped its search to make it easier to filter through old comments and posts. The company has placed an emphasis on search and rolled out new search products including its Graph Search. Facebook handles over 1 billion search queries every day, and sees Search as a potential growth initiative. CEO Mark Zuckerberg told analysts in July that users search through over 1 trillion posts which is bigger than “any web search corpus out there.”
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