ChannelAdvisor Final Cyber Monday and Holiday Data: Amazon.com, Inc (AMZN) +23.8%, eBay Inc (EBAY) +20.5%
Channel Advisor is back with its complete and final report on Cyber Week’s shopping data. Before looking at Cyber Five data, it will be important to see the sales achieved on Cyber Monday individually. Cyber Monday shows an increase of 16.7% year-over-year. Another interesting piece that emerged from the study of Cyber Monday sales is that there is a shift in peak shopping period. Earlier, when the peak shopping period was in between 12-1 and 5-6 ET, it is now 6pm-midnight.
Shift In Peak Points This Time
This could be on account of change in attitude from “use my broadband at work to shop online” to taking benefit from Cyber Monday discounts. About channel-specific shopping data, ” Other 3PM” lead the group by reporting 60.3% yearly growth in sales on Cyber Monday. Second in the category was eBay Inc (NASDAQ:EBAY) recording 32.3% y-o-y sales growth, followed by Amazon.com, Inc. (NASDAQ:AMZN), which reported 13.7% y-o-y growth on the day. Conversely, Google Shopping and CSE were poor performers showing a negative 3.3% and 13.2% y-o-y fall respectively.
Other 3PM And Amazon Lead The Show
Now taking the complete Cyber Week into consideration, other 3PM, and Amazon.com, Inc. (NASDAQ:AMZN) occupied the first two spots with 54.4% y-o-y and 23.8% y-o-y growth respectively. Other 3PM includes Omnichannel retail and integrated retail that allow customers to order online and pickup in stores. Both the channels surpassed the comScore projection of 16% yearly growth. Amazon took the larger share of sales on Cyber Saturday when it announced the deals opening the deal period early ahead of the Cyber Monday. Despite showing an average performance during the first four days, eBay Inc (NASDAQ:EBAY) made it to the third position with its 20.5% y-o-y sales growth. Meanwhile, both Google Shopping and CSE remained below par performers, where the former reported as little as 5.8% y-o-y growth and CSE closed its account down at 1.2%.
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