ChannelAdvisor results are out for the sales number until the fourth day or Cyber Sunday of Cyber Five. A report by Scot Wingo, CEO of ChannelAdvisor, throws light on the sales figures on November 30, 2014, the last Sunday that marked the fourth day of the holiday deal season. A glance at the sales numbers show that this time Cyber Sunday posted 18.2% year-over-year growth, which is least of the growth reported in the first three days of Cyber five. However, the growth percentage is still fairly above the comScore’s estimated target of 16%.
Amazon Ruled The Sales
Among some of the key features from the highlights, it is seen that 3PM’s scored higher with 36.6% year-over-year sales growth than other major retailers such as Amazon.com, Inc. (NASDAQ:AMZN) and eBay Inc (NASDAQ:EBAY). It is believed that since these retailers rolled out their Cyber Monday deals early, which also led to rebound in sales of other 3PMs.
Among all, Amazon.com, Inc. (NASDAQ:AMZN) recorded the best Cyber Sunday with 23.8% growth year-over-year. For eBay Inc (NASDAQ:EBAY), Cyber Sunday was the second best day following its 26.9% sales on Black Friday. At the same time, Google Shopping has had little success throughout the four days as its sales touched negative 0.5% on Black Friday.
Nothing Interesting For Devise Wise Sales
Further based on ChannelAdvisor’s statistics, Computer Desktop traffic ruled the season driving over 50% of traffic for retailers, which was followed by mobile traffic over 40%. However, the conversion of traffic into sales is not as inspiring as both mobile and tablet devices reported sales in the zone of 30% and below 20% respectively. Most of the sale conversions happened on desktops, as per the report. Now eyes are all set on the results from Cyber Monday to see if there is any drastic change in the sales numbers.