Black Friday Online Sales up 22%, Omnichannel up, Amazon.com, Inc (AMZN) up 24.2%, eBay up 26.9%
According to ChannelAdvisor, Black Friday Online Sales overall were up 22.0% with eBay Inc (NASDAQ:EBAY) leading the way among online retailers with 26.9% year over year growth. Amazon.com, Inc.(NASDAQ:AMZN) came in a close second with 24.2% year over year growth, but bested eBay on Thanksgiving Day growth 25.9 percent to 3 percent.
Omnichannel largest growth category
The largest growth category for ChannelAdvisor was “Other 3PM” which grew 58.9% year over year on Black Friday and 110 percent year over year on Thanksgiving Day. Other 3PM growth was largely driven by Omnichannel retailers. Omnichannel retailers are offering deals online as well as in-store driving traffic to their online sites. Retailers mentioned in the Thanksgiving Report, included Sears Holdings Corp(NASDAQ:SHLD) and Best Buy Co Inc (NYSE:BBY). No specifics were included about the performance of those companies.
Less Mobile, More Browsing?
Other points of interest included the fact that Black Friday was a little less mobile; then, Thanksgiving Day (46% to 49%) and conversation rates were down indicating consumers may have been more selective and doing more deal shopping.
Questions about the ChannelAdvisor Methodology?
For those with questions about the methodology of ChannelAdvisor, go here.
Latest posts by Steve Vrionis (see all)
- Federal National Mortgage Assctn Fnni Me (OTCMKTS:FNMA), Federal Home Loan Mortgage Corp (OTCMKTS:FMCC): Epstein Thoroughly Tackles Questions in Perry Capital Case - July 1, 2016 10:37 AM PDT
- Quick Bytes Mon, June 27th: Microsoft Corporation(NASDAQ:MSFT), LinkedIn Corp(NYSE:LNKD),Ford Motor Company(NYSE:F), Tesla Motors Inc(NASDAQ:TSLA) - June 27, 2016 07:19 AM PDT
- Trending GSE Reads For Week Of June 19th-25th: FNMA, FMCC - June 25, 2016 09:26 AM PDT