IBM predicts Online Sales +15% over five-day Thanksgiving Online shopping period
International Business Machines Corp. (NYSE:IBM) released its Holiday shopping projections for 2014 based on analysis of billions of online and in-store transactions. IBM’s predictions are based on historical and real-time trend data analyzed across hundreds of US retail web sights. The data tracks sales over the five-day period between Thanksgiving and Cyber Monday.
Total online sales are projected to increase 15% over the five-day holiday shopping period, with more than half of all traffic to come from a mobile device. Apple iOS will drive twice the mobile traffic and over 4 times the sales. Mobile is expected to account for 48.2 of all online traffic, an increase of 23 percent with mobile sales increasing 9.5 percent year over year to account for 24.4 percent of all online sales.
Smartphones Browse, Tablets Buy
Smartphones continue to lead in mobile browsing over the 5-day shopping period, however IBM projects tablets will account for twice as many mobile sales thanks to the larger screen size.
IBM projecting decline in average order, increase in items
Consumers will spend on average $123.28 per online order, down 2.9 percent over 2013. In addition, the average number of items included will be 4.4 items per order, a 17 percent increase year over year. IBM attributes the decline in price to more digital coupons and savings for consumers.
7th year of Holiday reporting for IBM
This is the 7th year for the IBM Analytics Benchmark data for Online Shopping insights which aims to help retailers and marketers benchmark themselves against industry peers and drive more customer engagements.
Strong Holiday Shopping Season
“Without question, this will be a strong holiday shopping season, supported by the power of Big Data and analytics, which are helping brands better understand their consumers and make crucial decisions in real-time,” said Jay Henderson, Director of Strategy, IBM ExperienceOne.
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