Yahoo Inc (YHOO) believes deeply in Search, inks Mozilla partnership



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Yahoo! Inc (YHOO) believes deeply in Search, inks Mozilla partnership

Yahoo Inc (NASDAQ:YHOO) and Mozilla Corporation announced a 5 year strategic partnership that will make Yahoo the default search experience for Firefox on both mobile and desktop in the United States. The agreement is not limited to search and as Yahoo states “provides a framework for exploring future product integrations and distribution opportunities to other markets.”

According to W3Schools Browser Stats, Firefox had a 23.4% market share in October 2014, compared to 60.4% for Chrome, and 9.5% for Internet Explorer.

Yahoo will create an enhanced search experience for Firefox

The company says that Yahoo will introduced an enhanced search experience featuring a clean, modern and “immersive design”, which will launch in December 2014.

Yahoo believes deeply in Search

CEO Marissa Mayer stressed that Yahoo believes deeply in search and that it would be an area of investment, opportunity and growth for the company.

Comments from CEO, Marissa Mayer

“We’re thrilled to partner with Mozilla. Mozilla is an inspirational industry leader who puts users first and focuses on building forward-leaning, compelling experiences. We’re so proud that they’ve chosen us as their long-term partner in search, and I can’t wait to see what innovations we build together,” said Marissa Mayer, Yahoo CEO. “AtYahoo, we believe deeply in search – it’s an area of investment, opportunity and growth for us. This partnership helps to expand our reach in search and also gives us an opportunity to work closely with Mozilla to find ways to innovate more broadly in search, communications, and digital content.”

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