Apple adds to iAd and Xcode with Burstly
In a likely effort to boost the iAd and Xcode development suites Apple (AAPL) has purchased Burstly maker of TestFlight and SkyRocket. This is Apple’s second known acquisition of the year as the company also bought SnappyLabs maker of a photography app that could take full resolution photos significantly faster than Apple’s native camera, in January
What is Burstly?
Burstly provides solutions for the app lifecycle and makes two products TestFlight and SkyRocket. TestFlight is centered towards painless app distribution and helps you make custom distribution lists and selectively send builds over the air. SkyRocket is a mobile ad application which could add capabilities to Apple’s iAd platiform. The company was also beta testing a mobile analytics solution FlightPath which had its beta “discontinued to focus on other areas of the business”.
TestFlight helps a frustration in Apple Developer land
Due to Apple’s stringent requirements to be placed in the App Store, third party testing platforms play a large role in testing applications. Many developers even resort to Enterprise Mobile Management platforms to work with a larger base of testers.
Apple confirms deal with its familiar statement
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” said an Apple Spokesperson
This has become a familiar phrase for those covering Apple as it has become a standard statement to the media regarding questions of acquisitions. Burstly would continue the typical path of Apple acquisitions and have a direct purpose and add specific capabilities. Word is that the Burstly team is already at Apple.